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8个重点支撑"美好,从BEIJING汽车开驶!"

5月15日,北汽集团举办了一场不寻常的10分钟线上发布会,宣布北汽集团的"BEIJING品牌"正式定名为"BEIJING汽车",它是一个有品质、有温度、有雄心的品牌。同时,发布会还公布了BEIJING汽车品牌广告语--"美好,从BEIJING汽车开驶",并介绍了产品、百人牛牛、团队、活动一系列落地动作。战略新品BEIJING-X7也在发布会上正式开启预售,预售价10-15万元。


BEIJING汽车源于"北京"

cong1958nianbeijingshengchandediyiliangqicheshiruzhongnanhai,dao"beijing"pai212xingjipuchechuangxiabaiwanliangchuanqi,congxianhouhezichuangban"beijingjipu"、"beijingxiandai"、"beijingbenchi"denggongsi,dao"beijingqiche"、"beiqixinnengyuan"、"beijingyueye"zaizizhuqichezhenyingchuangchuyifangtiandi,62nianlai,"beijing"pinpaiyizhiyinlingzhebeijingqichegongyezuodazuoqiang、zouchuqudemengxiang。2019nian10yue,yizhongguochimingshangbiao"beijing"pinpaiweijichu,beiqijituanqixia"beijingqiche"he"beiqixinnengyuan"lianhetuichule"beijing"pinpai,bingzaizhonghuashijitanlongzhongfabu,yishoudoudeyingwenzhiming,chuandilexiwangminzuqichegongyezai21shiji"congbeijing,daoshijie,xiangweilai"demeihaoyuanjing。

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百人牛牛2019nian10yue15ri,beijingpinpaifabu


"BEIJING品牌"正式定名"BEIJING汽车"

jingguobannianduodeshichangceshi,beijingpinpaihuodelegaodurenke。beiqijituandangweishuji、dongshizhangxuheyizaifabuhuishangxuanbu: "weileqianghuapinpairenzhi,jiaqiangyuxiaofeizhezhijiandeliangxinghudong,'beijingpinpai'zhengshidingmingwei'beijing qiche',yigengjianjiedexingxiang,gengbaorongdexionghuai,zaizheminzuqichegongyejinyibuqiangshengdexiwangkaishi。" 


品牌广告语: "美好,从BEIJING汽车开驶!"

百人牛牛beijingqicheguanggaoyu--"meihao,congbeijingqichekaishi"zhengshifabu。zaoshang,dangninqidongcheliang,meihaoshiye,congbeijingqichekaishi;wanshang,dangninjiacheguijia,meihaoshenghuo,congbeijingqichekaishi。shijieneimeda,bairenniuniuxiangqukankan,meihaoshiguang,congbeijingqichekaishi;tansuowuxiankeneng,meihaoweilai,congbeijingqichekaishi……tingguoyiqing,bairenniuniubeijiazhenximeihao、xiangxinmeihao、zhuizhumeihao!erxuduomeihao,keyicongwozhubeijingqichefangxiangpandeneiyikekaishi!

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meihao,congbeijingqichekaishi


全系产品换标"BEIJING"新LOGO

beijingqicheqixiachanpinjiangcaiyongyingwenbeijing logo,shiyizhongguangmingtandangdejiaoao,shuzihuadeshejifengge,zezhangxianzheqiche"xinsihua"deshiming。ciwai,bzibufengkou,daibiaokaifangxintai;gzibushuaiwei,daibiaogancuililuo,tixianchezhu"xionghuaimeihao、dudingqianxing"dejingshenqizhi。fabuhuishang,beiqijituanyingxiaogongsizongjingliliyixiubiaoshi: "beijingqichequanxi8kuanchanpinde2020kuanchexingjunyishengji"beijing"logo,huanbiaoxincheluxudaodian。"

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百人牛牛beijingqichelogo

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beijingqichequanxichexinghuanzhuangxinlogo

力推三款明星车型,引领智慧出行

beijingqichedechanpinzhenrongzhongbufamingxing。qizhongbeijing-eu5qunianxiaoliangchaoguo11wanliang,lianxuliangnianminglieguochanzhongjichundiandongqichexiaoliangdiyi,yongyouyanzhigao、dongliqiang、xuhangzhangdengyoushi,bingpeibeiwuzhiyitidedaerwenzhinengxitong。beijing-eu7kongjiangengda,pinzhigenggao,xinzengle20duozhongheikeji。

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百人牛牛dagejuchundianzhongjijiaoche--beijing-eu7

dingweichuncuizhimeikongjiansuvderanyouzhanlvexinpinbeijing-x7jubeiwaixingmeiguan、zhoujuzhang、renlianshibie、zhudongyuyinjiaohu、shijingdaohang、yijianbo?、l2jizidongjiashidengtexing,yushoujia10-15wanyuan,jiriqikezaibeijingqichejingdongguanfangqijiandianyuding。

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百人牛牛chuncuizhimeikongjiansuv--beijing-x7

质保无忧,美好百人牛牛保障出行

meihaochanpin,xuyi"wuyouzhibao"huhang,beijingqichezhengzhongchengnuo: duiranyouchanpintigong"5nian10wangongli"zhibaobairenniuniu,duidiandongchanpinshixing"hexinsandianzhongshenzhibao"zhengce,jiechuyonghuhouguzhiyou。tongshi,zhihuiguanjiaappyeyiquanmianshangxian,jiangweiyonghudeyongchetiyantigongjizhibianli。

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beijingqichexinnengyuanchexinghexinsandianzhongshenzhibao

美好团队起航,全面落实美好出行

bairenniuniushengjidetongshi,"meihaotuandui"yezhengshiqihang。beiqijituanyingxiaoyewuweiyuanhuizhengshishitihuawei"beijingqichelanguyingxiaobairenniuniuyouxiangongsi(jiancheng: beiqiyingxiaogongsi),yuquanguochao700jiaxiaoshouhebairenniuniushangyidao,quanmianluoshiduiyonghudegexiangchengnuo。


全民参与,"书写美好"活动开启 

百人牛牛fabuhuihaixuanbu"shuxiemeihao"huodongzhengshiqidong。zairenhecaizhishang,yirenhefangshishuxie"meihao,congbeijingqichekaishi",jiangzuopindezhaopian、shipinhuosaomiaojian,fasongdao"beijingqiche"guanfangweixinhao,jikeyingquzongejiazhibaiwandejiangli。

 

shifenzhongfabuhuihenduan,beijingqichemingzihenxin,beihouqueshibeijingqichegongye62niandefazhanlicheng。zuoweiminzuqichedaibiao,beijingqicheyiquanxinguanggaoyufabuweiqiji,yijiwangkailaidexiongxinpoli,zaiqiche"xinsihua"chaoliuzhongpojuxiangshang,rangbairenniuniuzhongranleduiminzuqichegongyechixuqiangshengdereqieqipan。meihao,congbeijingqichekaishi!

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关键词:BEIJING汽车  

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